When Ritikaa Puranik decided to take a step back from her high-powered accounting career in the oil & gas sector in Scotland, few could have predicted that this pivot would lead her to become one of the most trusted names in global content strategy and copywriting today.
Born with a sharp mind for numbers and a knack for words, Ritikaa spent nearly a decade immersed in accounting for oil rigs scattered across the UK. But everything changed when motherhood entered the picture.
“Living in the UK and embracing motherhood gave me a whole new lens,” Ritikaa recalls. “I didn’t want to choose between a career and being there for my son. So, I asked myself, what if I created something of my own?”
That spark of curiosity led to the launch of Divavi, her first entrepreneurial venture; a handcrafted jewelry brand. For two years, she poured her creativity into building Divavi from the ground up. But while designing pieces was fulfilling, what truly lit her up was the behind-the-scenes work – writing product descriptions, planning campaigns, and crafting emotionally compelling content.
That’s when she found her calling. “I was obsessed with the words. I realized the storytelling, the messaging, is where the magic really happens. That was my moment of clarity.”
Since transitioning into full-time copywriting and content strategy in 2018, Ritikaa has made waves across industries. She now runs a full-fledged content agency that caters to CEOs, CMOs, founders, and visionaries around the globe. Her services span LinkedIn personal brand management, SEO-optimized blogs, ghostwriting, brand storytelling, Instagram content, email marketing, and high-converting web copy.
She’s worked with clients who’ve been featured in Forbes 30 Under 30, CNN, Shark Tank, and Corporate Citizen. In 2016, she was recognized by ‘Ideas in Partnership’ along with ‘The Chamber of Commerce of Scotland’ as one of the “Top 10 Most Aspiring Entrepreneurs.”
Her storytelling style is distinctively human, emotionally intelligent, and brand-aligned. “Anyone can write content,” she explains. “But writing content that builds trust, captures a brand’s soul, and converts readers into loyal customers? That’s strategy, not luck.”
She’s also deeply passionate about LinkedIn strategy and organic growth, helping leaders transform their profiles into powerful business magnets. “LinkedIn today is your credibility currency. I help founders make theirs count,” she says.
Whether it’s helping a health tech founder gain investor interest or supporting a fashion brand to scale their engagement through storytelling, Ritikaa’s approach remains rooted in research, clarity, and empathy.
Today, she manages a global clientele across industries like wellness, SaaS, education, e-commerce, and finance, operating under her agency, DigitalRee.
What makes her journey even more remarkable is how she’s balanced it all as a working mom. “It hasn’t always been easy,” she admits. “But it’s been fulfilling. I get to build something meaningful every day, while also being there for my son, and that’s the real win.”
Ritikaa continues to share content insights and brand-building wisdom on her growing Instagram @copywriterree and LinkedIn community Ritikaa’s Linkedin
For business leaders looking for more than just words, for content that connects, converts, and compels, Ritikaa Puranik is a name that resonates. You can find what kind of services she provides here on her website www.digitalree.com.
